The cloth
and its habits

A garment is a fibre, a construction and a finish. Brands are required to publish only the first of the three.

I

What the label does not tell you

Fibre content is a legal requirement. Construction is not. Cotton poplin, cotton jersey and cotton velvet carry the same label and behave nothing alike, and nobody publishes the weave, the weight in grams per square metre, or the finish.

So everything below is a tendency of the fibre, and the tendency is overruled by the construction whenever the two disagree. That is a limit on our own readings, and we would rather say it than have you find it.

II

The five properties that decide everything

propertywhat it iswhy it matters to you
Drapehow far cloth falls from the vertical under its own weightwhether a garment follows your shape or replaces it
Stretchhow far it extends in wearwhether you can size down
Recoverywhether it returns after extendingwhether it bags at the knee and seat by four o’clock
Weightgrams per square metrea 90 gsm viscose and a 300 gsm viscose share a label and nothing else
How it agespilling, creasing, thinning, distortionthe only one that decides whether you still wear it in five years
III

The fibres

The last column is the one nobody prints.

fibrehow it behaveswhere it lets you down
Woolfalls with weight, insulates even when damp, and is the only common fibre that can be permanently shaped with heat and moisturemoths, and it felts if washed hot
Linenconducts heat away from the body and absorbs a great deal of moisture before feeling wetalmost no recovery, so it creases hard and bags at the knee
Cottonholds the shape it was cut in and softens with washingabsorbs water and stays wet; wears thin where it rubs
Silklight and fluid, yet heavy enough to fall in a true biassunlight and deodorant both degrade it
Viscosethe most fluid of the common fibres, closest to silk in drapeloses roughly half its strength when wet, which is why it distorts in the wash
Modal, Tencelviscose made properly — the same drape with far more wet strengthcosts more; there is no other real drawback
Polyesterholds volume, springs back, dries fast, keeps colourabsorbs body oil rather than water, so it holds odour, and it does not breathe
Polyamide, nylonsmooth, light, far more abrasion resistant than polyesterdegrades in sunlight faster than polyester does
Cashmerevery fine, very short fibres, extraordinarily softpills and thins — the pilling is the fibre, not a fault
Acryliclight, bulky, cheap, holds dye wellpills badly and does not breathe
Elastanesupplies extension, and sometimes recoveryperishes in three to five years whether worn or not
IV

How it ages

The only test that matters, since a garment you stop wearing has failed however well it fitted on the first day.

it gets betterit holdsit goes
Linen — softens for yearsWool — if kept from mothsCashmere — pills, then thins
Denim — takes your shapeSilk — away from sunlightAcrylic — pills within a season
Cotton twill — softensTencel — washes wellViscose — distorts in water
Polyester — outlasts youElastane — perishes on a clock

A jean with 2% elastane has an expiry date. A rigid one does not. Neither fact appears anywhere on the product page.

V

Sustainability, honestly

The fibre matters far less than how long you keep it. A polyester coat worn two hundred times has a smaller footprint than an organic cotton dress worn five. Longevity dominates everything else, and it is decided by fit and by how the cloth ages, not by the word on the label.

Three things that are true and rarely said. Blends are close to unrecyclable — a single-fibre garment can be reprocessed, a cotton-polyester one essentially cannot. Generic viscose depends entirely on where the wood came from, while closed-loop lyocell does not. And the most sustainable decision available to you is buying the garment that will still be worn in five years, which is a question about length, cut and cloth rather than about a certificate.

TOILE
where it falls · Method I